Snapay is a fintech bill payment application where users frequently encountered friction during payments and verification, leading to drop-offs and failed transactions.

The primary UX challenge was reducing cognitive load in critical flows while maintaining clarity and user confidence.

I restructured the payment and verification journeys by simplifying user flows, clarifying system status, and introducing stronger hierarchy across key actions and error states. Particular focus was placed on recovery patterns—helping users understand failures and continue without restarting the process.

Through workflow simplification and interaction refinement, the redesigned experience improved task completion by 15%, while creating a calmer and more predictable payment experience.

UX focus: Cognitive load reduction, error recovery, trust-building patterns.